The world is becoming exactly what we wanted it to look like in 2013, finally. Seriously: Our goggles can almost Google, our outfits are mostly weather-sensitive, and many of our party invites are apps. Now that we’re so re-sensitized, our stimulation levels have new quotas to be met. And since we’ll never stop loving music and fashion videos, we’re sighing in relief over the interactivity being introduced all over the internet, like here, in Y-3’s S/S ’13 campaign film, shot by photographer and director Pierre Debusschere and styled by V’s very own Jay Massacret.
At the Y-3 website, we are able to manipulate the video’s content, but we can still rely on the artistry of these fashion greats, plus creative direction from ACNE and Llyod & Co, and ambient music from Tim Hecker, who composed this work exclusively for the film. AND it can be recorded and shared when we're through playing with it. Welcome to the future, fashion film.
IMAGES COURTESY ADIDAS