Frank Ocean released a new video for his song, "Lost," on tumblr today. We already knew he was into Polaroids on tumblr and that his Twitter is awesome, but now we can be sure he's just down with social networking in general, because just like trendsetter Béy (who releases new work on her tumblr and her Soundcloud), he's using the feeds to self-promote on his own terms. It's not a bad idea, since basically, that means we'll just be checking his outlets more frequently. "Lost" which is made up of footage from touring, looks a lot like a moving Instagram—Vine with a filter? Snapchat? Or maybe all those apps look like this footage. We've come so far, it's geting hard to remember.