We've watched chic designer after chic designer sign on to collaborate with Target; we've seen celebrities start clothing lines at every über-affordable chain and department store; we've noticed the scent top-sellers go from the hands of fashion houses to the empires of pop stars. The world of mass-market branding now moves in as many directions as that of social media—and the outcomes can be exhilarating. Low-end gets a high-end makeover, couture tries out fast fashion, Helen Hunt wears a gown by H&M to the Oscars, and Tumblr fills up with fans and critics from every corner. It makes sense, then, for a celebrity stylist—whose reach is ideally wider than each of the labels and clients with whom she works—to start a brand of her own, and to align with a company as accessible as Target to do so.
Kate Young, whose clients have included Rooney Mara, Hilary Swank, Selma Blair, Jennifer Connely, Diane Kruger, Salma Hayek, Alicia Keys and Natalie Portman, is getting major buzz, and not just because she was named a top stylist by the Hollywood Reporter last month. Her new collaboration with Target is as fresh as the looks she chooses for her list of America’s sweethearts. For the launch, NYC’s Old School was transformed into a high school dance, complete with mirror ball over gymnasium floor and songs from our teenage years spun by DJ Atlanta de Cadenet Taylor.
Unlike our prom (or Spring Fling—what month is it now?), this one was packed with the people who love to be dressed by Kate Young—Michelle Williams, Maggie Gyllenhaal, Kate Mara, and Debby Ryan—and by designers and influencers who love a Target party: Derek Blasberg, Jason Wu, Eddie Borgo, Ally Hilfiger, Hailey Gates, Camilla Staerk, the Brants, Charlotte Ronson, and Mara Hoffman, to name a few.
The atmosphere served to bring this adolescent idea into womanhood, so to speak. It was a first time for Young, but also for Target, who has never put out a stylist-designed collection before now.