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THE VIDEO: IFHY BY TYLER THE CREATOR

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LEA THE BRAVE THE VIDEO: DAVID LYNCH & LYKKE LI COME AS YOU ARE THE LADY IS A CHAMP

THE VIDEO: IFHY BY TYLER THE CREATOR



Tyler, the Creator's newest video is a dangerous mix of minstrelsy, Real Doll worship and simulated torture, which is exactly why it succeeds. “IFHY” stands for “I fucking hate you,” much like another demure acronym, Drake’s “HYFR,” alluded to an affirmative response to the song's own haters. "IFHY" is passionate, but it’s heartfelt, too, if you can believe it. In the created world of this video, Tyler, the Doll follows an inattentive female doll from room to room, lamenting their situation. Then, he gets burned by a lighter and run over by a car. The extreme images mean well: it’s as bad as all that, inside him, Tyler tells us. See? He's a sensitive soul, deep down.
 
Wolf is out April 2nd on Odd Future Records.

MORE TO LOVE

LEA THE BRAVE THE VIDEO: DAVID LYNCH & LYKKE LI COME AS YOU ARE THE LADY IS A CHAMP
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