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THE VIDEO: IFHY BY TYLER THE CREATOR

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CK ONE 20TH ANNIVERSARY INTRODUCING: PANES THE VIDEO: CHARLI XCX DOWN TO THE PITT

THE VIDEO: IFHY BY TYLER THE CREATOR



Tyler, the Creator's newest video is a dangerous mix of minstrelsy, Real Doll worship and simulated torture, which is exactly why it succeeds. “IFHY” stands for “I fucking hate you,” much like another demure acronym, Drake’s “HYFR,” alluded to an affirmative response to the song's own haters. "IFHY" is passionate, but it’s heartfelt, too, if you can believe it. In the created world of this video, Tyler, the Doll follows an inattentive female doll from room to room, lamenting their situation. Then, he gets burned by a lighter and run over by a car. The extreme images mean well: it’s as bad as all that, inside him, Tyler tells us. See? He's a sensitive soul, deep down.
 
Wolf is out April 2nd on Odd Future Records.

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CK ONE 20TH ANNIVERSARY INTRODUCING: PANES THE VIDEO: CHARLI XCX DOWN TO THE PITT
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