Victoria Beckham has entered the world of e-commerce today, with the newly launched victoriabeckham.com. Casually shrugging off any negative expectations about her brand (not every über celebrity with a signature style does so well in the world of RTW, we all know), Mrs. Beckham has already blown away the scene into which she smirkingly strutted in 2008. She's also proved she's extremely popular on the internet, even for pop-star-turned-fashion-designer standards, with over 5 million followers on Twitter, and that she can stay subversive, even after entering the mainstream several times throughout her long career as fashion icon, premiering startlingly lo-fi videos that border on the avant-garde, to promote her collection on her YouTube channel, now embedded on the site.
"My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer. The site will be ever evolving featuring never seen before insights into my world through the medium of film. I'm incredibly excited with what I have created and the unique access to the brand I am now able to offer, " says Beckham. Fashion and e-commerce: Consider the bar raised.