Place of birth: Liverpool
Place of current residence: London
What inspired you to pursue fashion?
Making a living. Finding a job where I make my own hours. Being my own boss. Early fascination with music videos and magazines. It was more a process of eliminating what I didn’t want to do. Both my parents were self-employed, I think that has an effect—never seeing them take orders from anyone. I loved pop videos when I was a kid: Björk and Neneh Cherry, who both wore stuff by Margiela and worked with people like Mondino. I liked how those things linked together.
How have you witnessed social media and digital communication alter the way the fashion industry works? With Twitter and Facebook you have much more interaction with your customer, although it can get a bit much sometimes and it feels like you can’t get away from it. I think there will continue to be a rise in designers selling directly online from their own stores. It’s something we plan to do next year.
How do you define success for a young designer today?
I’m not sure. I’ve only done it now, in this time. I think in the ’90s it was mostly about press and drama, whereas London has now become more about sales and being grown-up. My idea of success is a business that works, gives me a certain income, and means that for four weeks a year I can holiday in France and not have to take one call or e-mail about work.
What inspired your collection for Spring?
The desire to work with more color. British folk rituals. Spoiled brat–gap year students.
Give us a hint as to what’s inspiring your next (Fall) collection.
My slightly nervous, OCD mood. New ways of working. Neatness.
Hair Dennis Gots (Jed Root) Grooming Benjamin Puckey (D+V Management) Model Mathias Lauridsen (IMG) Digital TECHNICIAN Denis Vlaso Photo assistants Aaron Thomas and Marek Berry Stylist assistant Carrie Weidner Location Splashlight