If you were in São Paulo, Brazil on March 8th and didn't go to the opening for MOVE!, we don't know what you were thinking. But the movements aren't over! They continue through Sunday, March 17th, and you won't want to miss another single one.
Described as "a new kind of art and fashion event," MOVE! is at Sesc’s new flagship arts center in Belenzinho. Merging various aspects of fashion, dance, visual art, performance art and theater, MOVE!’s collaborative “movements” represent a new model of installation/performance/ participation and takes the idea of the artist/designer collision to a new level. Originally conceived for and produced at The Museum of Modern’s Art’s MoMA PS1 in New York City, the inaugural MOVE! was organized by Visionaire’s Co-Founder Cecilia Dean and noted art/fashion editor and writer David Colman in 2010. Dean and Colman, in conjunction with Brazil-based fashion and arts consultant Antonio Haslauer, have now re-envisioned MOVE! for Sesc with a new crop of eight movements created by world-renowned artists and fashion designers from both Brazil and abroad, listed below.
“Looks” by Rob Pruitt and Marc Jacobs
“Kalos” by Vik Muniz and Francisco Costa for Calvin Klein Collection
“Splash” by Olaf Breuning and Cynthia Rowley
“Pose” by Ryan McNamara with Diane Von Furstenberg and Oskar Metsavaht for Osklen
“Tree Pants” by Peter Coffin and Ellus
“Ligatura” by Maurício Ianês and Alexandre Herchcovitch
“Graficouture” by Banzai Studio and Pedro Lourenço
“The Big Picture” by Ricardo de Castro and Dudu Bertholini for Neon
“The whole point of MOVE! is to get away from the invitation-only worlds of art and fashion,” says curator Cecilia Dean. “We want to get everyone to experience the creative process but not feel the pressure to create either art or fashion.” Colman adds, “Sesc is a really inspiring concept -- one I wish we had in the US. For us, MOVE! is about creating a new space between art and fashion to play with, and that kind of integration and interplay is what Sesc is all about.” The exhibition space was conceived and designed by Estudio Guto Requena. White predominates the exhibit as the ideal canvas for artists and the public to engage and interact. All materials used are sustainable or repurposed in a effort to minimize environmental impact. “The way in which the exhibit MOVE! connects fashion and art and makes them interact is really innovative—and by definition, interactivity between different areas of endeavor is consistent with Sesc’s vision. As a cultural institution, we feel that the debate about the importance of fashion in popular culture is a very engaging process that is best shared with a diverse audience,” says Danilo Miranda, regional director of Sesc São Paulo.