Thursday night (January 31st), SVA hosted the New York Fashion Film Festival, in which top picks from a collection of shorts produced throughout 2012 were shown on the big screen. V watched and picked our own favorites from the 22 films presented (click the arrows to watch). Here we see the rich "A Therapy" by Roman Polanski, a grungey dialogue accompanying a Raf Simons collection, a watermarked Dis/Marco Rosso production, Inez & Vinoodh's creepy Nina Ricci, Steven Meisel's fetish foray, Danny Sangra's LOL over-edit, and a comedy of errors by Monica Menez. All the films shown were stunning, and will be listed at the festival's website, along with last year's winners.
The panel discusion aftwerward included fashion film producer Maria Gallagher, fashion filmmaker/illustrator Quentin Jones, and fashion writer Glenn O'Brien.
"Films that take themselves too seriously are the camp of the future," O'Brien announced.
"Fashion has always in a way been about having a sense of irony," said Gallagher, to which O'Brien replied, "That's its redeeming quality."
The discussion touched on topics all fashion students (especially those in the brand new Fashion Photography master's program at SVA) should be aware of: what makes a film good, what in a film sells clothes, and where lies the perfect balance between the two. The answer: No one knows until it happens. That's why these films are more than just pretty—they're smart. Because in fashion, more than in any other art form perhaps, the question isn't what it is, but what it will be.