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BEFORE: BLOOD ORANGE
It's hard to make a pop video stand out, but the carefully pertinent direction of Justin BIeber's and Nicki Minaj's "Beauty and the Beat" marked a moment. Beginning with a fake out (no, this was not the stolen footage in a fan-made video that may have included nudes of Bieber) and drawing from reality-TV's shaky cams and high drama, we can't help but notice a shift in baby Bieber's awareness of the distopic level of attention a celebrity is expected to endure.
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