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THE VIRGIN AMERICA LOFT

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THE VIDEO: CONNAN MOCKASIN FRANCES HA AT IFC BACKSTAGE: LOUIS VUITTON BACKSTAGE: BOTTEGA VENETA

THE VIRGIN AMERICA LOFT

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12.12.12 MARKS THE LAUNCH OF VIRGIN AMERICA'S LATEST DESIGN TRIUMPH: LAX AIRPORT'S VIRGIN LOFT

"If you create the best of anything, generally there's a market for it," Sir Richard Branson told us in V79 The Travel Issue. The founder of all things Virgin must have inspired his Virgin America team with that logic, at least when it came to designing their brand-new LAX Virgin America Loft environment in Los Angeles. An upscale lounge designed with the desires and needs of the tech-savvy traveler in mind, the Loft provides a sleek and soothing respite from the trauma of traveling at the airport's Terminal 3. This new foray falls perfectly in line with the fashion-forward aesthetic principles of the brand's aircrafts, which have earned fans from all creative fields. For treats like a dining experience "with a Virgin twist", a cocktail bar, complimentary WiFi, and power sources in every seat, travelers can either gain access through their Elevate Gold and Silver memberships, or for $40 through online check-in. Check out photos from the newly opened Loft and a video with a guided tour above. For your holiday travel bookings, head to virginamerica.com

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THE VIDEO: CONNAN MOCKASIN FRANCES HA AT IFC BACKSTAGE: LOUIS VUITTON BACKSTAGE: BOTTEGA VENETA
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