PHOTOGRAPHY KEVIN AMATO
CULT BRAND TURNED FASHION PHENOMENON HOOD BY AIR EXCLUSIVELY UNVEILS ITS FALL/WINTER 2014 AD CAMPAIGN, SHOT BY KEVIN AMATO
New York label Hood By Air created a bona fide fashion moment back in February when the collective, led by Shayne Oliver, climaxed their Fall/Winter runway show with a death-droppingly incredible voguing spectacular.
For that collection's ad campaign—a first for the brand—models lounge in the otherworldly, hood rat opulence of the season's ready-to-wear men's looks, as wig-snapping dancers recreate the moves of the runway in signature HBA denim.
Shot by original and longterm HBA collaborator Kevin Amato, the 29-image campaign can be viewed in its entirely above. Select pieces from Fall HOOD BY AIR are available now at VFILES and hoodbyair.com.