ARTICLE TANIA FAROUKI
THE LEGENDARY EDITOR DIANA VREELAND HAD A WAY WITH WORDS--BEHOLD THE LATEST UNCONVENTIONAL HOMAGE TO HER INFAMOUS STATEMENTS
The first to enter (and thus create) the magazine editing hall of fame, Diana Vreeland championed the meaning of possessing style.
A true publishing hero, Vreeland lent her connoisseurship first as fashion editor of Harper's Bazaar then later as the revered editor-in-chief of US Vogue. In 1971, she took over The Metropolitan Museum of Art's Costume Institute (now the Anna Wintour Costume Center) and forever changed the interlinking relationship of couture and art by inducing sartorial history in a museum context.
Appearing on the Best Dressed Hall of Fame in 1964, famed for elevating the status of image making into an art form in itself (think Veruschka wrapped in chinchilla posing in the Japanese alps shot by the late Richard Avedon who called her "the only genius fashion editor" after her death), and known for nurturing models, designers and photographers alike, Vreeland's myth and legacy continues to fascinate till this day.
On top of the numerous publications devoted to Vreeland's life, the most recent visual tribute to the editrix's career was a glorious documentary entitled The Eye Has to Travel, directed by Vreeland's daughter-in-law, Lisa Immordino Vreeland, Bent-Jorgen Perlmutt, and Frédéric Tcheng, which premiered at the 2011 Venice Film Festival among others. And what a true visual extravaganza it was.
But the tributes didn't stop there: Vreeland's grandson Alexander has just envisioned a unique set of perfumes, meticulously named after the editor's iconic word pairings, and the result is quite the spectacle. Designed by renowned art director Fabien Baron, the bottles possess the editor's own knack for exaggerated proportions: think a tall and oversized cap while complementing the 1920s aesthetic sensibilities.
The five scents, created by global fragrance leader IFF, on the other hand, are bound to become the ultimate statement: Extravagance Russe is a seductive blend of amber and resins, Absolutely Vital is a distinctive blend of sandalwood and rose, Perfectly Marvelous is a powerful blend of jasmine and cashmeran, Outrageously Vibrant is a rich trio of cassis, patchouli and rose while Simply Divine is a modern yet timeless ode to the tuberose flower.
If you happen to be in Italy's fashion capital this coming September, then you're in luck: fashion mecca 10 Corso Como is celebrating the launch with a screening of the documentary from the 4th to the 7th of September, with an appearance of Alexander himself on the 4th.
In short, an original homage to the empress of originality.