ARTICLE IAN DAVID MONROE

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PREMIERE VIDEO: SWITCH HITTA

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PREMIERE VIDEO: SWITCH HITTA

TEXT IAN DAVID MONROE



Ladies, your man ain’t safe when Chapman’s around. The NYC-based rapper recently released "Switch Hitta," his personal ode to the bi-curious boys in his life and their oblivious girlfriends. “He don’t need to be confused no more. I could show him the way. He never mentioned you. Never told me he was straight,” Chapman raps over echoey synths and gunshots. Floating effortlessly between aggression and restraint, "Switch Hitta" challenges the hegemonic stereotypes of queer culture and rap music. 

Sexual promiscuity aside, the seductive video, premiering here on VMAN.com, plays out like an audiovisual look book complete with fashion credits mimicking the glossy editorials featured in mags like VMAN. Starting nude, model Miguel Rafael moves from one transfixing scene to the next, donning clothes from LPD NYC to Luar Zepol to Diesel. The director, Minister Akins, similarly blended sartorial dress and rap for Chapman’s contemporary, Cakes Da Killa, on his music video for “Truth Tella.” Whether intentional or not “Switch Hitta” is an impressive intersection of queer culture, rap, and fashion, and sits right on the crest of a bigger cultural wave made possible in part by artists like Le1f and Mykki Blanco, as well as CFDA-nominated fashion house Hood By Air. 

Watch the music video/editorial above

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LOUD: NOTHING MUSIC TO COME: TORI AMOS\' UNREPENTANT GERALDINES POWER HOUSE: DISCLOSURE KEEP SHINING
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