VMAGAZINE.COM IS PLEASED TO PRESENT THE F/W '14 RAG & BONE CAMPAIGN VIDEOS
Enlisting visionary creative director Dilly Gent—responsible for the music video lineage of artists from Tina Turner to Radiohead—Rag & Bone are launching three unique short films, each exploring different facets of their fall presentation. Gent utilized the talent of directors Wendy Morgan, Colin Rich, and Vern Moen in collaboration.
Speaking about the genesis of the project, Dilly Gent states, "Thom [Yorke] introduced [me to David and Marcus of Rag & Bone] a few years back, but for one reason or another we only finally got to work together this year. Goes without saying I love Rag & Bone’s clothes, but working with the Rag & Bone team was such a joy.
"We decided to make a cross section of films, so I looked into documentary, conceptual and performance directors. I’ve wanted to work with Wendy for a couple of years now. She shoots so beautifully and I love the way she communicates her story through dance. Colin Rich’s time lapse photography is stunning and I thought it would be interesting to shoot this collection using time lapse & speed ramping. His film beautifully show cases the fast and the slow, the chaotic and the graceful. Vern Moen is such a talented documentary maker, I’ve actually worked with him for a few years now.
"I was personally fascinated about what goes on prior to the 8 minutes of runway perfection. So I loved the idea of making a documentary about the lead up to the show. It’s something the fashion world knows all too well, but those of us who live outside this field find it absolutely fascinating. It was a real privilege to watch David and Marcus and his team work, and so calmly I may add!"
Watch the videos above, presented here at VMAGAZINE.COM.
CREATIVE DIRECTOR DILLY GENT VIDEO DIRECTOR WENDY MORGAN, COLIN RICH, VERN MOEN SPECIAL THANKS RAG & BONE, JENNY GOREVAN