ARTICLE NATASHA STAGG

CREDITS ARTICLE CONTENTS

BACKSTAGE: VALENTINO COUTURE F/W '14

FIRST LOOK: MAISON MARTIN MARGIELA COUTURE F/W '14

INSTAGRAM DOES COUTURE

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CFDA BY WILLY AND OLIVIER FIRST LOOK: KAREN WALKER F/W \'14 RITES OF SPRING BACKSTAGE: DION LEE

INSTAGRAM DOES COUTURE

TEXT NATASHA STAGG

IN AN UNCHARACTERISTIC EMBRACE OF SOCIAL MEDIA SUPPORT, MANY HAUTE COUTURIERS LEFT ROOM FOR HAND-PICKED INSTAGRAMMERS IN THEIR FRONT ROWS THIS YEAR

July 14th, 2014. Haute Couture shows are generally regarded as, out of all fashion weeks worldwide, the most elitist. With front row and backstage tickets provided only to the most esteemed editors and fashion-forward celebrities, most bloggers are lucky to get close enough to these Paris shows to get a good recap of the street-style coming and going outside. 

That's all changing, though, as more and more designers have noticed the positive impact of Instagram's democratic representation of fashion week happenings—and as they themselves have taken to using the social sharing tool. This year, for the Fall/Winter 2014 Couture shows, Instagram coordinated with houses like Dior, Maison Martin Margiela, and Jean-Paul Gaultier to come up with creative ways to document the shows, and a selection of Instagram users made by the design houses themselves caught the respective events from start to finish. Above, see a selection of what came from this forward-thinking collaboration, with the photographers' handles in each post.

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CFDA BY WILLY AND OLIVIER FIRST LOOK: KAREN WALKER F/W \'14 RITES OF SPRING BACKSTAGE: DION LEE
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