ARTICLE TANIA FAROUKI
Nineties fashion fans rejoice: This is the latest Rag & Bone campaign (Fall '14), lensed by Glen Luchford. Yes, that's Winona. Shot in New York's iconic Coney Island, Ryder sports striped blazers, a disheveled pixie cut—and that face.
The fair-skinned brunette and cover star of V86 (view the full story here and purchase the issue here), who, thanks to epic performances (from Heathers to Girl, Interrupted), has developed a cult following over the years. She is, after all, the quintessential grunge-fan, known as much for her cool-factor as she is for her sartorial, cinematic and romantic choices (remember when Courtney Love said, "You're no one in the rock industry unless you've feuded with me or slept with Winona Ryder"?). Her most recent on-screen project is this year's Turks & Caicos, a British television drama opposite a bevy of acting virtuosos from Helena Bonham Carter to Christopher Walken, in which she plays a business group's financial PR who knows a little too much about a certain death.
Marcus Wainwright, one of the designers behind Rag & Bone, appropriately describes Ryder as a "bona-fide icon. One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star. For her, it’s all about the craft. She also has this beautiful timeless quality.”
Adding another layer of grunge-fandom is Michael Pitt, who fronts the men's campaign for the second time (view his story for V89 here). How can one forget his performance in Gus Van Sant's Last Days (2005), where he played the lead in a fictionalized account of Kurt Kobain? "He absolutely gets our brand and looks amazing in the clothes," said David Neville, the label's other half. "He’s a very talented guy with a lot of artistic integrity.” It's an understatement to say that both Ryder and Pitt are a perfect fit for the brand—and a match made in heaven!