ARTICLE MELANIE MENDELEWITSCH

CREDITS ARTICLE CONTENTS

LINA VIKTOR: ARCADIA

LORDE TEAMS UP WITH MAC

THE VMIX: BRODINSKI

EXTRA CREDITS

photography Vincent Desailly

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BACKSTAGE: MONCLER S/S \'15 COLLIER SCHORR: 8 WOMEN GRACE JONES BY JEAN-PAUL GOUDE THE VIDEO: YUNG RAPUNXEL

THE VMIX: BRODINSKI

TEXT MELANIE MENDELEWITSCH

WE'RE BACK WITH ANOTHER VMIX, AND THIS ONE IS SEXY ENOUGH FOR THE HOT SUMMER YOU'RE ABOUT TO HAVE. DOWNLOAD THIS AND PLAY IT IN YOUR CAR WITH THE WINDOWS DOWN, THEN GET BACK TO US ABOUT THE KIND OF ATTENTION BRODINSKI'S BEATS GET YOU



At 27, Louis Rogé, aka Brodinski, has lived several artistic lives. Seven years ago, he released his first EP, Bad Runner, which helped to quickly establish him as one of the youngest heirs of French Touch's new wave, along with artists like DJ Mehdi, Yuskek, and Busy P. In 2011, Brodinski founded the label Bromance with longtime friend and manager, Manu Barron. Shortly after, a series of collaborations with Gesaffelstein led him to Kanye West's studios, where Brodi co-produced both “Send It Up” and “Black Skinhead” off the soon-to-be classic Yeezus. Brodinski perfectly embodies a new generation of artists who skillfully bridge rap, trap, and hip-hop electronic dance music, but he refuses to be stamped with a single genre when it come to producing. Before an extensive North American tour (now underway), Brodi sat down with V in Paris. After a residency on BBC Radio, some prestigious collabs with rap's finest, many acclaimed Bromance compilations, and the announcement of a debut album, our first question is: Where does he find the energy? Brodinski, always a charmer, answers with a smile, “You, know, I'm easily bored.”

You're one of the best examples of this young generation of DJs who successfully juggles rap and electronic music.
I discovered hip-hop culture pretty late in my young life, circa 2007, a very long time after I discovered electronic music. I first started listening to Southern rap and crunk. UGK and Three 6 Mafia were my first rap music shock, quickly followed by artists like Gucci Mane and Lil’ Wayne.
 
So, you weren’t first inspired by old school rap?
A lot of people come to hip-hop through old school rap artists, but I didn't. Mixing electronic music and rap came naturally to me, because they are two musical cultures I love. I hope I brought something interesting and the result is worth it.
 
You produced two tracks on Kanye West's latest album Yeezus. How did you guys match artistically, and learn to work together?
I feel very happy and I am so proud for having been part of this amazing experience. Gesaffelstein and I were contacted by Kanye's team of collaborators to come by his studio. We met and we connected very quickly, very easily; we just started to talk about music, listened to music we love, and finally made music all together. We spent a lot of time isolated, and we established some kind of professional intimacy. I learned so much from Kanye!
 
You also alternate between DJing and production. Which one do you prefer?
I have no preference between them. Obviously, I have way more experience as a DJ, but it's just different subjects, different atmospheres. I deeply love the interaction with the audience when I play, and I like the solitary creative energy while I work in studio. I am very happy to alternate those different disciplines.
 
This year, you will perform in some major European festivals: Sonar in Barcelona, the Eurockéennes de Belfort in France, The Big Festival in Biarritz…
I simply love festivals! It's the real place to be during summer, the main events you HAVE to attend. Every festival has its own audience and its specificities. Sonar is for real electro lovers, while les Eurockéennes's audience is mainly composed of rock aficionados, in a very scenic natural French site between two ponds, it's surreal. They all have this cool vibe in common: There's no stress, it's a great time, even for artists. It's a great opportunity to discover new faces, because with all the touring, we don't have much time for concerts or events. To be totally honest, I prefer the club vibe, but I still can't wait.
 
You're working on your first album. Can you give us any info about it yet?
I'm working in the studio. I take my time, and take things smoothly. That's the way I like to work. But the project is getting more and more substance, and I want to be sure that I'll find an original concept, the right message I want to send with that first album. 
 
What are some other upcoming projects?
A US tour is about to start, many festivals and events throughout the summer, and a lot of Bromance releases!

EXTRA CREDITS

photography Vincent Desailly

MORE TO LOVE

BACKSTAGE: MONCLER S/S \'15 COLLIER SCHORR: 8 WOMEN GRACE JONES BY JEAN-PAUL GOUDE THE VIDEO: YUNG RAPUNXEL
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