Adidas has been working on bringing function back to fashion and today they unveil the product of their efforts in the form of footwear. Aptly titled, the "Pure Boost" shoe has been stripped down to its most neccesary elements and blended with a minimalistic design giving the wearer freedom to mix and match with clothing as they choose. Adidas' BOOST technology, a "cushioning system that delivers energy return and comfort," comprises the entire midsole is the first of its kind. Coming in a range of colors for both men and women, Pure Boost will be made publically available starting May 14th at adidas Sport Performance stores and exclusively at footlocker.com, Foot Locker, Lady Foot Locker and SIX:02 stores.
images courtesy of adidas