Y-3'S NEWEST CAPSULE COLLECTION PROMOTES TEAM PLAYERS—AND NOT INDIVIDUAL TEAMS
Ever the sports enthusiasts and never loyal fans, Y-3 has stepped into the sidelines and created a completely neutral capsule collection for the upcoming FIFA World Cup™ in Brazil. As the press release reads,
Y-3 pledges alliance to the game itself. The simple slogan ‘In Football We Trust’ serves as the main message using 50´s iconography and the symbolic gesture and simple act of shaking hands to promote fairness on and of the pitch - taking inspiration from the spirit of good sportsmanship.
Get it at the Y-3 store in Miami, Y-3.com, and Barneys this month.
photography Marcus Gaab