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CELEBRATE DENIM DAY APRIL 23RD

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SMEAR CAMPAIGN BACKSTAGE: ERMENEGILDO ZEGNA S/S \'15 MOTHER\'S DAY WITH JERRY HALL & GEORGIA MAY JAGGER BACKSTAGE: ARMANI PRIVE SPRING HAUTE COUTURE \'14

CELEBRATE DENIM DAY APRIL 23RD

DENIM DAY IS DEF THE LOOK—AND IT'S FOR A GOOD CAUSE; READ ON

In 1998, a rape case was overturned by the Italian Supreme Court because the victim "wore tight jeans." Allegedly, the perp would not have been able to remove these jeans without the help of the wearer, therefore implying consensual sex, not rape. Obviously, outrage ensued. Women of the Italian Parliament wore jeans (note: not the typical dress of an official, even in the nineties) to stand in solidarty with the survivor of the atrocious crime and its atrocious response. Since this day, April 23rd, 1998, Denim Day, organized by L.A.-based nonprofit Peace Over Violence, has come to represent a voice of protest against mistaken and destructive attitudes about sexual assault. 

"For years, The Guess Foundation has been focusing its efforts on supporting foundations that are devoted to promoting peace, tolerance, acceptance and equality," says Paul Marciano, CEO and Creative Director of Guess. 

On March 17th, 2014, Guess kicked off their first ever cross-brand marketing campaign for the observance of this cause (Guess, G by Guess and Guess Factory). Moreover, Guess?, Inc. and the Guess Foundation made a $100,000 donation to Peace Over Violence, which will help with their 24-hour hotline, hospital and court accompaniments, counseling, support groups, legal advocacy work, and education. 

How can you join? Go to guess.com/denimday and take the pledge to wear jeans on April 23rd, and on Denim Day, hashtag your jean selfies with #denimday (s/o to @guess and @peaceoverviolence). We're definitely participating (it's a great excuse for a casual Friday look on a Wednesday, right?), and in anticipation, we gathered up our favorite denim-heavy editorials from past issues of V. Enjoy!

PLUS: SHOP THE POST USING THE IMAGES BELOW AND THE LINKS IN THE FASHION CREDITS ABOVE

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SMEAR CAMPAIGN BACKSTAGE: ERMENEGILDO ZEGNA S/S \'15 MOTHER\'S DAY WITH JERRY HALL & GEORGIA MAY JAGGER BACKSTAGE: ARMANI PRIVE SPRING HAUTE COUTURE \'14
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V MAGAZINE|NEWS|CELEBRATE DENIM DAY APRIL 23RD

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