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DISOWN IS NOT FOR EVERYONE

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BACKSTAGE: ETRO F/W \'14 EVERYBODY FRIEZE! ROTH\'S CHILD RELÂCHE - THE PARTY

DISOWN IS NOT FOR EVERYONE

TEXT IAN MONROE

HIGH ART MEETS FAST FASHION WITH THESE EXCLUSIVE COLLABORATIONS BETWEEN YOUR FAVORITE FASHION BRANDS AND ARTISTS

Mimicking the diffusion of luxury brands into commercial markets (much like H&M’s and Target's frequent collaborations), “DISown - Not For Everyone” is bringing high-end art into the hands of the masses. The creative minds behind DIS Magazine, in tandem with Agatha Wara, have collaborated with 30 contemporary artists to create a pseudo-gallery that more closely aligns with a retail shop. “In the art market, artists’ names take on the characteristics of luxury brands and artworks act as high-end retail goods. DISown tests the current status of the art object and presents a new mode for artist production.” says co-curator Wara. E.g., artist Korakrit Arunanondchai, known for his work with denim has created a quasi-denim jacket/sweater—something you never thought you needed, but now...

Other DISown artists include Ryan Trecartin, Telfar, and Hood By Air, the latter of whom have created an exclusive HBA salad bowl. No one’s saying everything for sale will be entirely practical, but exploring “new consumerism” where “art meets retail” is worth the visit.   

Gallery hours are Saturday and Sunday from 12-8 at Red Bull Studios. The exhibit begins March 6th and runs through the 6th of April. Product prices range from $50-$500. All sales will be split between the artist and DIS Magazine, and will be used to commission additional products.    

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BACKSTAGE: ETRO F/W \'14 EVERYBODY FRIEZE! ROTH\'S CHILD RELÂCHE - THE PARTY
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