ARTICLE NATASHA STAGG
THIS PAST NEW YORK FASHION WEEK, MOST LIKELY AS A RESPONSE TO THE MANY HEATED INTERNET DEBATES OVER THE FASHION INDUSTRY'S REPRESENTATION OF RACE, WE SAW AN INFLUX OF QUITE LIBERAL CASTING CHOICES. ESTABLISHED BRANDS (LIKE DKNY) AS WELL AS YOUNGER ONES DITCHED THE POPULARITY CONTEST AND INSTEAD CHOSE MODELS BASED ON, AS MIKE ECKHAUS AND ZOE LATTA OF ECKHAUS LATTA DESCRIBE IT, "VIBES"
February 18th, 2014. "Who ever told you such an absurd thing, and why did you buy it? What are you, crazy? There's no such thing as being worthless." The Eckhaus Latta F/W '14 video, directed by Alexa Karolinski starts off a little like a self-help audio guide. As the models (and "nodels") dress and go into hair and makeup, we're told that there is no way the self can have no worth (phew!). Whether or not this message is meant to be tongue-in-cheek, the images are an earnest reminder of what has become shamefully anomalous in fashion shows: beautiful, confident diversity, with a sensitivity to the spectrum of not only race but gender and age. We asked the designers at Eckhaus Latta how their latest collection was constructed, including two shows at the Standard Hotel, and the above video we're proudly premiering here on VMAGAZINE.COM today.
The casting for these shows felt, as always, very deliberate. How were the garments chosen for the models?
Mike Eckhaus and Zoe Latta 99% of the time it is based on vibes. You get a feeling for the model and their personality and certain clothes make sense; we really like it when they feel good in what they are wearing and how that enhances their ability to carry a look.
What are some of the fabrics you used?
ME & ZL This collection has a lot of mohair, velvets, wools, flannel, faux-suede...
Where will these be sold?
ME & ZL Opening Ceremony, Maryam Nassir Zadeh, Dagmar Rousset (Melbourne, Australia), Radd Lounge (Tokyo, Japan) and more.
Who is the Eckhaus Latta customer?
ME & ZL ...Anyone who is drawn to our clothes as a means of expanding their personal expression.