PUSHA T'S NEW FASHION COLLABORATION, COUNTY OF PUSHA, IS TOUR MERCH 2.0. WATCH THE VIDEO AND CLICK THROUGH THE SLIDESHOW TO SEE EXCLUSIVE PRODUCT IMAGES.
January 16th, 2014, Milan, Italy. We told you this was just the beginning. Announced today, Pusha T has unleashed the next level of merch, designed with Marcelo Burlon, founder of menswear label County of Milan. Yes, it's T-shirts, but "County of Pusha," an exclusive, limited edition collaboration, isn't made in China—it's designed and produced in Milan, and it will all be available exclusively around the highly anticipated tour for Pusha T's solo debut album My Name is My Name (MNIMN), and at Opening Ceremony NY and LA. The launch day of the merch and the first day of the tour will February 2nd of this year, in Toronto.
The collab all started when the two launched a "Pusha T for County of Milan" branded shirt in July, which sold out within days. A fire had been lit. Now, this capsule collection, inspired by the MNIMN album, includes T-Shirts, hats, socks, bracelets, bandanas, iPhone cases, shoe laces... and like we said, this looks like just the beginning.
PREMIERE VIDEO: PUSHA T - KING PUSH