ARTICLE NATASHA STAGG
YESTERDAY, KARL LAGERFELD MADE HISTORY WITH A CHANEL PRE-FALL RUNWAY SHOW SET IN THE HEART OF TEXAS. THE CROWD GATHERED TO SEE 94 LOOKS STRUT ACROSS HAY-STREWN PLANKS, BUT THEY WERE THERE, TOO, TO SEE THE PREMIERE OF "THE RETURN"
In May of this year (2013), during the Chanel Cruise collection show, held for the first time in Singapore, Karl Lagerfeld premiered the first in an extensive series of short films tracing the origins of the Chanel brand (for the rest, see "Inside Chanel"). In it, Keira Knightley and a star-studded cast playfully took on the roles of Coco Chanel and her closest acquaintances circa 1913. Many chapters later, the cult of Coco has peaked, and the House of Chanel, after WWII, is suffering. "The Return" illustrates the period that follows. This latest of the films produced by Lagerfeld himself shows Coco re-entering the world of runway shows in 1953, with a collection which received mixed reviews, but was most greatly appreciated in the U.S. So, it's only fitting that this installment premiered with a very American-inspired collection in Dallas, Texas (see the South Western garb displayed on the show's wide open spaces in the slideshow after the video).
The tone of the series has changed drastically: Geraldine Chaplin plays a bitter Coco, distraught over aging. And don't assume that just because America made Chanel popular again in the 50s she would have fallen in love with Lagerfeld's latest über-American addition to the Chanel canon. In the video above, among the many sage aphorisms her character offers, Chaplin persists, "I hates blue jeans" and, "America has a lot to learn." But both the founder and the house's current head designer have a rebellious streak in common. From Prefall 2014's classic Chanel shapes combined with the turquoise jewelry and feather headdresses of street-fair style Americana, we can picture Lagerfeld smiling to himself as he takes notes.
images from chanel.com