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I BELIEVE I CAN FLYKNIT

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IN THE NAME OF... THE BEST OF FALL/WINTER 2014 ADS ESSENCE OF LIFE NICE ADS: SAINT LAURENT S/S \'14

I BELIEVE I CAN FLYKNIT

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NIKE FLYKNIT TECHNOLOGY IS APPLIED TO BASKETBALL HIGH TOPS FOR THE FIRST TIME, WITH THE KOBE 9 ELITE SHOE, UNVEILED BY THE MUSEUM OF CONTEMPORARY ART, LOS ANGELES

Leave it to the world's leading basketball brand to lead the charge when it comes to evolving the technology of the basketball shoe. Nike has joined forces with Kobe Bryant to create the KOBE 9 Elite, combining the technologies of the Nike Flyknit, the Flywire, and the Lunarlon to enhance the foot's natural movements, providing advanced speed, strength, and durability. 

"I'm trying to do something that the majority of people think is impossible to do," Kobe said at the shoe's unveiling at MOCA Los Angeles. "I let my emotions out when I step on the basketball floor, it's always been my escape, and these shoes will touch a nerve on the court in the same way I do."

This mark's the NBA superstar's ninth shoe signature with Nike, and will be available globally on February 8 at Nike.com and select retail locations. 

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IN THE NAME OF... THE BEST OF FALL/WINTER 2014 ADS ESSENCE OF LIFE NICE ADS: SAINT LAURENT S/S \'14
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