ARTICLE WYATT ALLGEIER

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THE VIDEO: DAVID BOWIE

TEXT WYATT ALLGEIER



There is no way V could be more excited.
 
As an early Christmas present the music gods have delivered us an official video for "I'd Rather Be High (Venetian Mix)" by David Bowie.
 
This sleek video (directed by Tom Hingston) is the visual embodiment of the quintessential VMAN, juggling critique, style, and history all the while delighting our senses. Utilizing a montage of archival footage, which runs the gamut from brutal scenes of war to dancing merriment, Bowie’s “I’d Rather Be High” frames humanity’s ability for both cruelty and compassion. Whether interpreted literally as "I'd rather be high” than deal with the brutality of the world or as a critique of that escapist mentality is up to the viewer. Regardless, this haunting music video fits perfectly within the legendary saga that is David Bowie as a provocation for further insight.
 
If you'd rather be wearing Louis Vuitton than pondering the polarity of human beings, click through to see the "L'Invitation au Voyage" campaign video featuring the same song and Bowie himself.
       

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