ARTICLE NATASHA STAGG

PHOTOGRAPHY NATHANIEL BROWN

STYLIST DELPHINE DANHIER

CREDITS ARTICLE CONTENTS

MEN ON FILM

SKY'S THE LIMIT

PREMIERE VIDEO: DUM DUM GIRLS - TOO TRUE ALBUM TRAILER

EXTRA CREDITS

Director Nathaniel Brown  Creative Direction Tamaryn  Makeup Pamela Cochrane (BRIDGE)  Hair Thomas Dunkin (The Wall Group)  Manicure Ana-Maria (Artists By Timothy Priano)  Director of Photography Zach Sullivan  Assistant Camera Kofi Stewart  Digital Image Technician Matt Lowe  Gaffer Doug Banks  Key Grip Attika Torrence  Best Boy Electric Sally Foster  Stylist Assistant Julia Ehrlich  Producer Keenan Flynn (GOODCOMPANY)  Producer for V Magazine Spencer Morgan Taylor  Catering Monterone  Location Brooklyn Studios, NY

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PREMIERE VIDEO: DUM DUM GIRLS - TOO TRUE ALBUM TRAILER

PHOTOGRAPHY NATHANIEL BROWN
FASHION DELPHINE DANHIER
TEXT NATASHA STAGG

THE DUM DUM GIRLS LEFT THE STRATOSPHERE FOR A MINUTE, BUT IN JANUARY OF 2014, THEY'LL HAVE ROCKETED BACK TO EARTH, WITH VMAGAZINE.COM ALONG FOR THE RIDE. V AND PHOTOGRAPHER NATHANIEL BROWN, WITH CARRERA BY JIMMY CHOO EYEWEAR, PRESENT THE TRAILER FOR THE FORTHCOMING ALBUM, TOO TRUE, AND A SPECIAL SNEAK PREVIEW OF THE MUSIC VIDEO WE PRODUCED FOR THE TRACK, "TOO TRUE TO BE GOOD"


The Dum Dum Girls’s Dee Dee Penny knows her roots. The lead singer and songwriter named her band after a combo of killer titles—the Vaselines record and the Iggy Pop song (you know the ones); she’s worked with the producers behind Blondie, the Go-Gos, Richard Hell and the Voidoids, the Yeah Yeah Yeahs, and the Raveonettes, and her covers of Smiths and Jesus & Mary Chain songs end up the perfect balance of homage and original take.
 
In short, Penny is an encyclopedia of new wave nuggets, and that’s why V would never say no to a new Dum Dum track—it’s obviously going to be gold. We are especially proud to have produced and premiered this trailer, a sneak preview of their latest album, Too True, available in Europe January 27th and in North America January 28th on Sub Pop. It features a snippet from the song “Too True To Be Good,” the video for which we’ll premiere around the album’s release date. 

As for the fashion, one could call Dee Dee Penny's personal style retro, but they would be missing the point. Her dress is, in a way, more staunch than even a vintage store's options, hovering between both the romance and the severity of old fairytale illustrations with their corresponding vulgar morals. Her (usually monochromatic black) outfits—and the complimentary picks the rest of the band wears, like a flock of bridemaids at a funeral instead of a wedding—reflect the specificity of Dee Dee's discerning taste. Her band is her baby, her project since 2008, with a large cast of characters and contributors in flux around her constant. Each move for the group feels intensely ruminated-over. How does someone so inside herself write a song as emotionally deep and fashionably flattened as a Dum Dum Girls hit? We asked the one and only.

"A lot of times when I write, I have a phrase or concept (i.e. the chorus) in mind before I expand on and extrapolate the verses," says Penny, whose influences include many Wall of Sound-ers from Phil Spector's heyday and the sonically similar punk and no-wavers of Britain's and the U.S.'s early 1980s. Not surprisingly, she takes the classic route when it comes to songwriting, starting with a hook.

For example, "'Lost Boys And Girls Club' [The Dum Dum Girls's latest single, with a video released October 31st, 2013] was... a casual reference to the movie Lost Boys (a favorite of mine, and one whose filming location I obsessed over as a college student in Santa Cruz) and more importantly, an I.D. for the many—myself included—whose life trajectory isn't always linear and whose pleasure is derived not just from established goals or intentions, but rather from the messy and glorious bits that happen in the spaces between."

Lyrically, her influences range from the campy (re: Lost Boys) to the philosophical, to the literary. "I thought a lot about Milan Kundera's Unbearable Lightness of Being, about the different characters' perspectives on life. I find myself oscillating between the two extremes: from a heaviness of absolutely everything, to the moment when it's all cast off: 'my soul a vapor, I'm light as a feather,' and I can ride it high."

EXTRA CREDITS

Director Nathaniel Brown  Creative Direction Tamaryn  Makeup Pamela Cochrane (BRIDGE)  Hair Thomas Dunkin (The Wall Group)  Manicure Ana-Maria (Artists By Timothy Priano)  Director of Photography Zach Sullivan  Assistant Camera Kofi Stewart  Digital Image Technician Matt Lowe  Gaffer Doug Banks  Key Grip Attika Torrence  Best Boy Electric Sally Foster  Stylist Assistant Julia Ehrlich  Producer Keenan Flynn (GOODCOMPANY)  Producer for V Magazine Spencer Morgan Taylor  Catering Monterone  Location Brooklyn Studios, NY

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