ARTICLE PATRIK SANDBERG

PHOTOGRAPHY COURTESY H&M

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HALLOWEEN '12

MAISON MARTIN MARGIELA FOR H&M

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MAISON MARTIN MARGIELA FOR H&M

PHOTOGRAPHY COURTESY H&M
TEXT PATRIK SANDBERG

LAST NIGHT IN AN OPULENT, DILAPIDATED PALACE, H&M UNVEILED ITS LATEST COVETED COLLABORATION

In what can perhaps only be described as a dilapidated, abandoned palace, H&M celebrated its latest collaborative coup last night: Maison Martin Margiela. With a store housed on its ninth floor, mobs of fashion industry insiders—and celebrities like Kanye West, Sarah Jessica Parker, Julianne Moore, and Mena Suvari—clamored to get their hands on one of the most innovative high street pairings in ages. Alternately dismissing and again re-entering the line to go upstairs provided an ample opportunity to take in a series of otherworldly installations housed in the astonishing tiered infrastructure of the building, before an explosion of silver confetti drowned the MMM mall, set to the soundtrack of a screeching Nina Hagen track.

But what wonders does this new collection hold? Many of Margiela’s most marvelous mainstays (think disco ball leggings, brassiere-printed tops, and transparent acrylic wedge heels) and a few new surprises. Feast your eyes on collection images below, so you know where to spot your favorites and dive for them when the range hits stores nationwide November 15th.

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