HONEST BY. ROMBAUT HAS A NEW SHOE, AND TBH, WE WERE SKEPTICAL IT COULD STICK TO THE COMPANY'S PHILOSOPHY. WE ASKED THE COLLABORATORS HOW THEY MANAGED TO STICK TO THEIR TOTALLY TRANSPARENT POLICY, AND GOT A TOTALLY HONEST ANSWER.
“Being a vegetarian, my shoe line started as a challenge; I wanted to make a 100% plant-based shoe. The concept came first and the design second,” says Mats Rombaut of his newest collaboration, a unisex shoe designed with Bruno Pieters. The organic/vegan clothing line Honest by. Rombaut has become the go-to name for conscientious fashion, and the specially commissioned Unisex Derby shoe, made from sustainably grown Ugandan tree bark is the latest addition.
In line with the collaboration’s ethos, the shoes are marketed with a very simple, very striking campaign, featuring models wearing the shoes—and nothing else. “I thought it would be very honest to show models just wearing Mats's shoes and avoid all styling,” explains Pieters, who also shot the ads. “I asked all the models to pose as famous statues, so we have Rodin's 'Thinker', we have 'The Mermaid' and some other famous greek statues.”
Is sustainability this the future of fashion? Rombaut certainly thinks so, “With all the waste on this planet and the growth in population and consumption, we are obliged to think about solutions to reduce our impact. One of these solutions is to develop innovative materials.” If they all look this good, we’re not going to mind too much.
PHOTOGRAPHY BRUNO PIETERS FOR HONEST BY. ROMBAUT