Here at V, especially during fashion week(s), we see a LOT of fashion videos. We've seen the clichéd narratives, the alt-artsy, the derivative, the theatrical... What we don't see a lot of are videos that are actually pretty, show the mood of a collection, and at the same time don't ask the clothes to do all the work. Above is an example of this, directed by Grant Singer, showing Man Kim Atelier's S/S '14 collection, which, as you can see (and read, below), knows exactly where it wants to go, and goes there.
"At the Helm of the Base" is the first titled collection for creative director Kim Mackin. Her two previous collections were, she says, "studies for the foundation of this collection." She says that the references here include "Francis Bacon, the duality of opium sedation, and masochistic tendencies... the poppy flower: a symbol of fragility and eternal sleep... smoke, to reference a hypnotic psychosis, and screaming mouths to represent the awaking from such."