Officially, Medina is Denmark's number one selling female artist... but she's more than that. She's a singer/songwriter, she's a popular model, a Nordic it-girl, and an outspoken fashion inspiration to Scandanavia (next: the world). Premiering here on VMagazine.com, we're lucky enough to get a first look at the video for "Junkie," the second single off her sophmore album, Forever (on Ultra this November). We asked the singer/songwriter about her vision while filming and she excitedly replied,
"Well, the ideas just pop into my head!!! I instantly have a film in my head when I write a song. That's the film I got when I wrote "Junkie." Little fashion junkies waiting for love... hunger for love, hunger for acceptance, waiting it out in the club! That old slaughterhouse we shot the video in was just a perfect location. It's a direct shot into my mind, how I see things."
Perhaps one secret to her success is Medina's connection to Europe's hardcore party scene. The second single from her debut album, Welcome To Medina, titled, "Addiction," asks, "Should I drink another drink?" while, "Overdose" (a collaboration with house music producer Wolfgang Gartner) states "I've tried every drug I've found... I just wanna O.D. on you."
The drug and alcohol shout outs are not all to be taken literally, though, she affirms: "I can't write about champagne bottles and dancing on tables. That's just not me. I have a lot of art, and the way I write is quite sensitive. This is what I feel."
"Junkie," which features the DJ duo Svendstrup & Vendelboe, clearly references opiates ("It's such a long way down / Down from the high"), but like the best EDM tracks, the song (and the video) is upbeat, with a dark side. It's aware of the good and the bad that come from partying, but it takes both sides and spins them into relentlessly positive dance music. "'Junkie' is a song about how addictive love and being in love is," says Medina. "[Love is] like a junkie fiending for its drug."
We State-siders are jumping the EDM train a little late, it seems, since most of Europe has been on this wild ride since it started—back when we thought it wouldn't catch on for the fashion crowd or even our mainstream. Now, with our most popular female acts (see: Britney Spears, Katy Perry, Selena Gomez, Demi Lovato and, most recently, Lady Gaga) getting help from EDM producers for some of their biggest hits on record, it looks as if the trend has hit us hard and is here to stay for a minute. Meanwhile, in Denmark, Medina's songs have been hitting No. 1 on the Danish charts since 2008, and she's recieved critical acclaim in both the music and the fashion industry.
We can't get enough of this surreal video, premiering here today, featuring a warehouse party secretly comprised of demonic beings and the svelt singer, plus this halting, danceable track, which premiered yesterday (August 20th)... It's like we're fiending for it.