V84

ARTICLE NATALIE EVANS-HARDING

PHOTOGRAPHY BENJAMIN ALEXANDER HUSEBY

STYLIST JODIE BARNES

CREDITS ARTICLE CONTENTS

UPTON ON THE ROOF

HISTORY OF THE MALE SUPERMODEL

PREMIERE VIDEO: MAMA

EXTRA CREDITS

Makeup Florrie White for  NUDE skincare (D+V Management)  Hair Karin Bigler for Sebastian (D+V Management)  Manicure Shardae Green for OPI  Digital technician Dave Imms  Photo assistants Edd Horder and James Donovan  Fashion assistants Manuel Estevez and Polly Butler  Makeup assistant Nelson Catarino  Hair assistant Declan Sheils  Production Chantelle-Shakila Tiagi (REP Limited)  retouching provision  Location Spring Studios, London  Special thanks Hannah Holland

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HALL OF COBAIN TRIBAL BEAT THE VIDEO: BANKS - BRAIN FROM THE ARCHIVE: MERRY ME

PREMIERE VIDEO: MAMA

PHOTOGRAPHY BENJAMIN ALEXANDER HUSEBY
FASHION JODIE BARNES
TEXT NATALIE EVANS-HARDING

PREMIERING TODAY EXCLUSIVELY ON VMAGAZINE.COM IS THE GORY/GLAM NEW VIDEO FOR MAMA'S, "DON'T STOP THE BEAT," DIRECTED BY ROGER SPY. READ OUR INTERVIEW BELOW TO FIND OUT WHY MAMA SHOULD ALREADY BE ON YOUR RADAR, THEN CLICK THROUGH TO WATCH THE VIDEO ABOVE, IN CASE YOU WEREN'T SURE YET

She may have been christened Simone, but she’s been MAMA to friends and family for as long as she can remember. She grew up in Streatham, South London, where she was exposed to music of all types from an early age. “You’d walk down the street and hear car stereos playing local pirate radio stations, or the world music from my Turkish and Ethiopian neighbors,” says MAMA. “In my house everyone liked different genres—my dad was passionately into country music, my mum was a huge Édith Piaf fan, and my brother was a house DJ, so I would raid through his dusty records.” All of these varied musical influences have been parlayed into MAMA’s debut album, due out this fall. (Her first single, “Don’t Stop the Beat,” is out on Congaloid Records.) “I write every day,” she says. “Drawing from emotional experiences—whether someone’s pissed me off at the supermarket or I had an argument with Vodafone...it’s how I get through life.” MAMA’s dabbled in everything from punk rock to electronica (and opened for Kele Okereke from Bloc Party), but it’s the experience of playing live that excites her most: “Sometimes I go into a trance, I get so deeply into it. I’ve had people jumping on stage, throwing their underwear at me, grabbing my ankles—I love that exchange of energy. I do a lot of stage diving too, jumping in to interact with them all. I want to give everything.”

EXTRA CREDITS

Makeup Florrie White for  NUDE skincare (D+V Management)  Hair Karin Bigler for Sebastian (D+V Management)  Manicure Shardae Green for OPI  Digital technician Dave Imms  Photo assistants Edd Horder and James Donovan  Fashion assistants Manuel Estevez and Polly Butler  Makeup assistant Nelson Catarino  Hair assistant Declan Sheils  Production Chantelle-Shakila Tiagi (REP Limited)  retouching provision  Location Spring Studios, London  Special thanks Hannah Holland

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HALL OF COBAIN TRIBAL BEAT THE VIDEO: BANKS - BRAIN FROM THE ARCHIVE: MERRY ME
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