Meadham Kirchhoff's new F/W '13 campaign video by Sharna Osborne is enchanting, beautiful and real. In it, slick shells fall away to reveal soft fibers, and soft focus sharpens to reveal the isolated knowledge found in a male teen's face. The shoot is spliced with footage of schoolboys, marches, and other uniformed moments from bygone eras, creating a tension between a contemporary youth and what was once expected of him. The voice of writer and former rent-boy Quentin Crisp fades in, and we're sent to a space of wistful deviance.
We asked designer Benjamin Kirchhoff how he and partner Edward Meadham came up with the old footage, and his answer is so obvious, no one else would have thought of it: "I looked a lot at soviet Russia, at Quentin Crisp, at childhood clothes and at things we did before that were totally ignored, so I thought to do them again."
Watch the full video, premiered here at VMAN.com, above.