ARTICLE NATASHA STAGG

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THE GLORY OF FENDI

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zaha hadid for united nude

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THE PLAYLIST: MILAN FASHION WEEK F/W \'14 THE RISE OF RINKO PREMIERE VIDEO: DELPHIC ORACLE IMPERIAL DESIGN

zaha hadid for united nude

TEXT natasha stagg



They say the way to a woman's heart is through her footwear. Rem D Koolhaas of United Nude knows this—it's why he went from designing buildings to designing shoes. But what started as a romantic gesture launched a line like no other: the high-concept mind-bending shoes are cult favorites of the avant garde fashion set. He and yet another legendary architect, Zaha Hadid has entered the mix, introducing maybe the most difficult to comprehend visuals to UN yet: the NOVA (above). 

Not only is it trippy, it's revolutionary. An entirely new way of shoe making, involving injection and rotation molding, as well as hand-molded methods such as vacuum casting were combined to create the NOVA. In fact, the it is the first shoe in history to employ rotation molding, which is the only molding technique that allows for this seamless result.

Says Koolhaas of working with Hadid: "Zaha consistently reinvents the program with her own ideas and interpretations. Her visionary creations are often unexpected, yet reinforce their origins,” says Koolhaas. “I could not resist the challenge to work with Zaha. We gave ourselves the greatest degree of experimentation and used the latest digital design and manufacturing technologies to create one of the most innovative shoes ever produced.”

And says Hadid: "United Nude’s collections are provocative yet sensual. Rem D Koolhaas’ unrelenting experimentation at the cutting edge of fashion never fails to capture our imagination... Our collaboration with United Nude reinterprets the classic shoe typology; pushing the boundaries of what is possible without compromising integrity.

The limited edition haute couture shoe launched at L’eclaireur, 40 rue de Sévigné, Paris, on July 2nd 2013.

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images courtesy united nude

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THE PLAYLIST: MILAN FASHION WEEK F/W \'14 THE RISE OF RINKO PREMIERE VIDEO: DELPHIC ORACLE IMPERIAL DESIGN
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