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PLAYBOY, TEXAS

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NICE ADS: HOOD BY AIR FALL/WINTER 2014 MARGOT ROBBIE BACKSTAGE: THOM BROWNE POWER HOUSE: DAVID GUETTA

PLAYBOY, TEXAS



Travel east on Highway 90 to Marfa, Texas, and you might recognize someone standing on the side of the road. This Playboy bunny isn’t hitchhiking, she’s part of a Richard Phillips art installation, announced today, June 20th. The other part is a sexy blacked-out 1972 Dodge Charger on a tilted cement arch. As part of an initiative to reimagine the Playboy brand, Phillips created “Playboy Texas,” a scene as full of southwestern charm and serious emotion as the Wim Wenders film of a similar title. And just like the juxtaposing associations one could make from the name Paris, Texas, the average reader might not assume Playboy and Texas would make a good match. At least not until Phillips is done with both. At the end of 2013, the Charger in his piece will be transformed under the neon glow of the Playboy bunny by Phillips himself, who says the car was “chosen for the benchmark it set as a personal luxury vehicle on America's literal and cultural landscape from which it emerged, and from which it has grown exponentially since.”
 
Creative Director of Special Projects Neville Wakefield says of the location, “As both an all-American roadside town and an art world mecca, Marfa occupies a particular place in the popular imagination. Marfa provides the perfect backdrop to launch an artist car collaboration with one of America's most iconic brands.” 

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