ARTICLE NATASHA STAGG
PHOTOGRAPHY FRANCESCO CARROZZINI
TODAY ON VMAGAZINE.COM: WATCH THE U.S. PREMIERE OF TWO VIDEOS STARRING MEDIA DARLING AND ITALIAN CINEMA HEIRESS ASIA ARGENTO IN ERMANNO SCERVINO'S F/W '13 LOOKS AS SHE TELLS US A SECRET TRICK TO BEING BEAUTIFUL
Asia Argento is one of those rare specimens who defy category. She's an actress, a director, a singer, a model... in a word, muse. But what does that mean? The term has been thrown around a lot lately because it acts as a catch-all, and modern women need that kind of a broad article. But a muse at once is and isn’t all of the roles Argento plays. Modern women do everything, and in between appointments, they show the world their vulnerable sides. A muse by definition inspires intellect and creativity, with or without much doing—she needs only be. So, in between creating, this muse helps to create by standing still and exposing a few feelings. Argento recently turned heads at Cannes by flashing the bird in an Ermanno Scervino gown. It was a perfect segue to the introduction of the Italian designer's most recent choice for an ad campaign.
“My latest collection is all about my passion for cinema,” says Scervino. “I have known Asia all her life, and she is cinema. Asia was an obvious choice for me; she has something so compelling and contemporary; something that looks to the past but is very much about the future and the now.” Argento seconds that: "I have known Ermanno all my life, and when we met again in Florence last year for the pre-fall show, it just all seemed to come together naturally—we both wanted to create something cinematic within fashion.”
The F/W '13 line has classic Hitchcock-ian austerity, but it hits a grungey chord, too. This is Argento in a collection: glamorous, demure, Italian, sexy—but insecure at moments, and not afraid to say so. It can come out in a testimonial, like the monologue in the video above, as a “fuck you” to a French film fest, or as a sultry pose in the perfect silk dress. Any way she does it, we can’t look away.
Watch the behind-the-scenes video, above, and click through to see the finished product.