October 18, 2007 < >

10.18.07 OBSESSIONS: KEEP IT BRIEF
Stella McCartney's new lingerie is as cheeky as you'd want and expect

In Stella McCartney's ever-expanding retail universe, every item is honed out of that interminably cool, discreetly feminine signature aesthetic. And starting next spring, Stella's women won't have to make a separate stop for lingerie. In a collaboration with the New Zealand underthings manufacturer Bendon, McCartney is rolling out a collection of simple and beautiful lingerie presented in thirteen different "stories" or collections such as "Daisy Dreaming" or "Coco Blushing" or "Iris Sleeping." Staying true to her cheeky sense of humor, McCartney also features "Knickers of the Week" gift packs, with 168 hours worth of briefs embroidered with the days of a week and a sweet flower detail. Just don't wear your Fridays on a Saturday. We've got an eye out.

Above: Selections from the Stella McCartney Spring/Summer 2008 lingerie collection

For info: www.stellamccartney.com

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